The $24 Startup: Unveiling the Secrets of SkinnyMe Tea’s Triumph

Start as small as you can. When I started SkinnyMe Tea, I had $24 in the bank, and I was entirely self-funded. If you are not embarrassed by the first version of your product; you’ve launched too late.Gretta Rose van Riel, Founder of Hey Influencers


With just $24 in bank account, Gretta Rose van Riel, the founder of SkinnyMe Tea, began her entrepreneurial journey. At the time of writing this article, I found it hard to believe and then I researched for a while and indeed she had $24 only in her bank. Gretta believed in starting small and self-funding her business. Gretta emphasized the importance of launching early, even if the product isn’t perfect, to succeed in the startup world.

Her story showcases the power of bootstrapping and resilience in early-stage entrepreneurship. By adopting a minimalist approach, she developed her product without extensive funding. Gretta’s advice encourages aspiring entrepreneurs to overcome the fear of imperfection and embrace the concept of a minimal viable product.

She urges entrepreneurs to launch their products despite any embarrassment, as it allows for quick iteration and adaptation based on real-world feedback. Gretta’s journey serves as inspiration for navigating the financial constraints of startup life, demonstrating that success can stem from modest beginnings.