Beyond Good: Surprise & Delight Your Customers into Loyalty
Be nicer to your customers than your competitors. –Richard Reed, Co-Founder of Innocent Drinks
Forget fancy stores remembering your name. Richard Reed, the guy behind Innocent Drinks, says the real secret weapon is being nicer to your customers than your competitors. But it’s all about building real connections, making them feel special, and going beyond “just good” service.
Think surprise thank-you notes, free upgrades, or recommendations just for them. These little things create memories and make customers feel like they matter. Don’t just meet their needs, blow them away! Solve problems quickly and cheerfully, offer options, and truly help them out. This “wow” factor turns them into raving fans who tell everyone how awesome you are.
Ditch the robot talk and connect with them like real people. Show you care, listen when they talk, and share your story in a way they can relate to. This builds trust and makes them feel like part of something bigger.
Happy customers are your best free marketing team. By putting them first and showing genuine kindness, you’ll not only stand out but also build a loyal crew who’ll keep you going strong. So ditch the cutthroat tactics and be the “nicest” one around. Your business (and your customers) will love you for it!
