Love Letters to Customers: How to Spark Lifelong Raves
No matter how many customers you have, each is an individual. The day you start thinking of them as this amorphous ‘collection’ and stop thinking of them as people is the day you start going out of business. –Dharmesh Shah, Co-Founder of HubSpot
Stop seeing customers as numbers, start treating them like friends!
Ever think of your customers as a giant, nameless blob? Big mistake! Each one, even when you have tons, is a unique person with their own dreams and desires. The moment they turn into just names on a list, your business is in trouble.
Why? Well, imagine:
- Happy customers become your biggest fans. When you know their story and what they like, you can make them feel like royalty. This builds trust and makes them want to keep coming back for more.
- Boring messages are a snooze. Nobody wants generic stuff. When you understand their individual tastes, you can send them cool things they actually get excited about.
- Happy customers speak about you wherever and whenever such moment arises, and no marketing/sales activity can beat that.
The game is not about numbers, it about being connected with your customer and making the feel about like real people while building relationship with them.
