Beyond Buzzwords: 3 Powerful Ways Your Actions Define Your Brand

It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions. Joanna McFarland, Co-founder of HopSkipDrive


Joanna, from HopSkipDrive, says forget fancy logos and slogans! Your brand is the core of your business, like its friendly face. It’s not just how things look, but how you behave. Think of your brand as a person – their actions and kindness show who they are. Same for your company! Every decision, from hiring to helping customers, shapes how people see you.

So, be mindful of how you work together and the choices you make. When your actions match your desired image, people remember you. Your brand is more than words, it’s who you truly are. Let your actions shine, not just a fancy logo!