The Uncommon Path to Sales Success: Nurturing Genuine Relationships

Selling is not a pushy, winner-takes-all, macho act. It is an empathy-led, process-driven, and knowledge-intensive discipline. Because, in the end, people buy from people. Subroto Bagchi, Co-founder of Mindtree


Selling isn’t about being bossy; it’s more like having a smart plan. Subroto Bagchi, the Mindtree co-founder, says good selling means being nice, following steps, and knowing your stuff. It’s not just about making deals; it’s about getting people. Bagchi tells us that people buy from people, so it’s crucial to really connect in sales. This means being friendly, having good plans, and focusing on what the customer needs.

Bagchi’s advice shows us that in selling, it’s all about being friendly and building strong relationships.