Explode Your Product’s Reach: The Freemium Growth Engine You Need
If you can offer a free tier that provides a lot of value, it will naturally help your product to spread much more rapidly. –Melanie Perkins, Co-Founder of Canva
Canva’s boss lady, Melanie Perkins, knows the secret to making your product fly: give something awesome away for free! This “freemium” trick lets anyone unleash their inner design pro on Canva, without paying a penny. Talk about smart marketing!
Imagine having a design toolbox bursting with cool stuff, totally free. That’s what Canva’s free tier offers. It reels in curious folks and design dreamers, letting them create anything they can dream up and share it with the world. This freebie lovefest, spread by happy users, helps Canva grow like crazy.
But wait, there’s more! This free tier isn’t just empty promises. It’s packed with tons of templates, images, and design goodies to fuel your creativity. As your design skills level up and you crave more, Canva’s paid plans are there waiting, making the switch from free to pro super smooth.
Melanie hit the jackpot with her quote: a free tier loaded with value can skyrocket your product’s growth. It’s a golden tip for startups, software companies, or anyone wanting their product to rule the online world. Remember, sometimes the best things in life (and business) are free!
